״Arguably, the conventional understanding of sustainability, underpinned by environmental preservation, economic viability and social equity consideration, falls short of addressing worsening, persistent and looming climate cataclysm. Bolder action is needed, and the pursuit of sustainability, understood as the avoidance of environmental harm or damage while maintaining some form of status quo in meeting current societal needs, increasingly appears to be missing the mark, in that it would fail to deliver on its basic premise of not "compromising the ability of future generations to meet their own needs" (United Nations Brundtland Commission 1987). Fundamentally, the narrative and subsequent actions need to depart from a passive stance to fully embrace a proactive, positive impact approach. Change, and de facto, innovation needs to be concomitantly driven by adequate policies, regulations, and institutional frameworks, as well as by bottom-up approaches, by individuals, communities, organisations, and grassroots initiatives. ״